My First Blog

Mobile industry has come a long way in India from 15-10 years ago when having a phone was considered as a status symbol now mobile revolution has changed the face of Indian society forever. In contrast a mobile phone is now a must have commodity among young and the restless population of India.With almost half a billion untapped population and around 6 Million new mobile subscriber additions every month Indian Telco are experiencing unprecedented industry growth. But this enormous growth is purely circumstantial .Indian telecommunication companies are still way behind their international peers in term of quality and service commitments. They are making money because there is no real outside competition and people don't have better choice. They are providing the service on their terms and there is huge bureaucracy and delays involve whenever someone tries to bring any innovation into the system.In rest of the world where voice margins are either evaporating very fast or they have already dried up due to saturation.So all those companies are turning their head to VAS and willing to try anything new that can compensate their drying voice margin.

Indian Telcos should learn from their international peers and work on multi stream revenue generation before its too late. They should create a environment to promote new innovations in VAS and WAP area.Incubation and support of small VAS/WAP oriented start up will have very good long terms effect for these companies. These small company can make their offering very strong and work as a boost shot in their arm when voice margin will reach to a saturation level.With the hope that it will happen soon and telcos will act as a mentor and provide much needed support to all small VAS/WAP startup signing off from Mumbai.
-M