SMS – Old is still gold.

At the time of Mobile revolution SMS was created just as a very simple VAS offering where user can interact with simple exchange of text messages. Many other format of interaction came and gone but SMS is still standing tall. Despite of enormous technological advancement in the mobile VAS area SMS is still the most widely used VAS offering across the world no doubt about it. So the question arises what makes it so popular over much advance interactive mobile channels like WAP chats and IMs. The answer is easy it’s the sheer simplicity of use, Freedom from device, calling plan or service parameters and low cost factor. These are the few well qualified attributes that make SMS a force to recon with and provide it unfair advantage over any other interactive VAS offering.
We at mKhoj (India’s first interactive mobile advertising and deal platform) recognize the power of SMS and that’s why we chose SMS as our preferred medium for mobile advertising and publishing great deals . mKhoj service is available on all other platforms also like WEB or WAP but we are expecting a big chunk of traffic to come via SMS. In order to keep our SMS interaction with customer simple and useful mKhoj has deployed a very unique platform. mKhoj platform derives the most accurate interpretation of user’s request by using technology to correct spelling mistakes and use synonyms to return the best possible results . mKhoj is committed to provide excellent user experience and value for our services by deploying the best technology available .I truly believe that in future mKhoj would to able to bring some more innovation in mobile VAS industry but for now here is one for the power of mighty SMS!!!

Signing off from Mumbai
Mohit Saxena

My First Blog

Mobile industry has come a long way in India from 15-10 years ago when having a phone was considered as a status symbol now mobile revolution has changed the face of Indian society forever. In contrast a mobile phone is now a must have commodity among young and the restless population of India.With almost half a billion untapped population and around 6 Million new mobile subscriber additions every month Indian Telco are experiencing unprecedented industry growth. But this enormous growth is purely circumstantial .Indian telecommunication companies are still way behind their international peers in term of quality and service commitments. They are making money because there is no real outside competition and people don't have better choice. They are providing the service on their terms and there is huge bureaucracy and delays involve whenever someone tries to bring any innovation into the system.In rest of the world where voice margins are either evaporating very fast or they have already dried up due to saturation.So all those companies are turning their head to VAS and willing to try anything new that can compensate their drying voice margin.

Indian Telcos should learn from their international peers and work on multi stream revenue generation before its too late. They should create a environment to promote new innovations in VAS and WAP area.Incubation and support of small VAS/WAP oriented start up will have very good long terms effect for these companies. These small company can make their offering very strong and work as a boost shot in their arm when voice margin will reach to a saturation level.With the hope that it will happen soon and telcos will act as a mentor and provide much needed support to all small VAS/WAP startup signing off from Mumbai.
-M