SMS – Old is still gold.

At the time of Mobile revolution SMS was created just as a very simple VAS offering where user can interact with simple exchange of text messages. Many other format of interaction came and gone but SMS is still standing tall. Despite of enormous technological advancement in the mobile VAS area SMS is still the most widely used VAS offering across the world no doubt about it. So the question arises what makes it so popular over much advance interactive mobile channels like WAP chats and IMs. The answer is easy it’s the sheer simplicity of use, Freedom from device, calling plan or service parameters and low cost factor. These are the few well qualified attributes that make SMS a force to recon with and provide it unfair advantage over any other interactive VAS offering.
We at mKhoj (India’s first interactive mobile advertising and deal platform) recognize the power of SMS and that’s why we chose SMS as our preferred medium for mobile advertising and publishing great deals . mKhoj service is available on all other platforms also like WEB or WAP but we are expecting a big chunk of traffic to come via SMS. In order to keep our SMS interaction with customer simple and useful mKhoj has deployed a very unique platform. mKhoj platform derives the most accurate interpretation of user’s request by using technology to correct spelling mistakes and use synonyms to return the best possible results . mKhoj is committed to provide excellent user experience and value for our services by deploying the best technology available .I truly believe that in future mKhoj would to able to bring some more innovation in mobile VAS industry but for now here is one for the power of mighty SMS!!!

Signing off from Mumbai
Mohit Saxena